Providing lead generation and email marketing to one of the leading luxury travel companies in the US.
Business Challenge
Research and compile detailed profiles and relationships between 100,000+ target customers in the luxury travel space. Manage email marketing campaigns and report key metrics to measure effectiveness.
Solution
ArcGate created a custom workflow system to streamline the process of data research by multiple users. Data analysts were trained to research and compile detailed target customer profiles and data mine relationships between customers. The reporting dashboard in the system allows the client to view key metrics on a real time basis.
Measurable business benefits
- Significant cost saving
- Extended research team
- No infrastructure and management overhead
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Luxury Travel Company
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