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Market Research
US— Healthcare data analytics firm Predilytics has raised $6m in a round of Series A funding led by Flybridge Capital Partners and Highland Capital Partners with investment from Google Ventures.
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Predilytics Gets $6m To Grow Analyt...
SHANGHAI— Cido has opened a Shanghai office for its Chinese operations. It will be led by former STL Technology VP Linda Ho (pictured) as general manager.
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Cido Adds China Office To Asian Pre...
US— Market research consulting firm Cambiar has hired the Market Research Executive Board’s Aaron Field as an associate on its training and skills development team, as part of an expansion of its “power skills” training programmes.
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Cambiar Recruits MREB's Field To T...
PHILIPPINES— GfK Philippines has appointed 25-year industry veteran Mary Margaret Co Martinez as retail director, where she will be responsible for recruiting new retailers to the firm’s panel, among other tasks.
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GfK Philippines Adds Retail Directo...
UK— Social media firm Yomego has appointed Strathclyde University lecturer Jillian Ney as its research and insight director.
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Yomego Hires Ney As Director Of Res...
GLOBAL— Market research industry revenue grew 3.8% to $33.5bn, according to the latest report from industry association Esomar. Growth after inflation was 0.4%.
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Global Research Revenue Up 3.8% To ...
US— Online panel and research technology provider Vision Critical has promoted Scott Miller to the role of group CEO from October. Founder and co-CEO Andrew Reid will continue to lead the firm’s innovation and software development activities.
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Vision Critical Promotes Scott Mill...
CANADA— Former Ipsos Reid president Steve Mossop has launched a new agency, Insights West, to serve private and public sector clients in west Canada.
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Ex-Ipsos Reid President Launches In...
US— Gongos Research has beta-launched its new smartphone-based mobile ethnography research technology, SmartFly.
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Gongos Introduces SmartFly Beta To ...
UK— Lastminute.com has licenced technology from digital intelligence agency Webtrends to optimise website content across three of its online brands.
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Lastminute.com Picks Webtrends For ...
US— Market research and communications group Stamats has launched Stamats Healthcare Marketing, a new division to provide clients in the healthcare sector with strategic insight and planning services.
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Stamats Launches Healthcare Insight...
US— Advertising management software developer WideOrbit has acquired OneDomain, a firm that develops research, business intelligence and media planning software for ad agencies and televison and radio stations.
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WideOrbit Buys Research And Intelli...
BEIJING— Six marketing and communications companies have joined together to form the Burson-Marsteller Leadership Institute in China.
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Marketing And Comms Firms Launch Le...
FRANCE— Ipsos has appointed Yannick Carriou as chief executive of Ipsos MediaCT, replacing Richard Silman who has been made head of corporate and social responsibility programs across the company.
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Ipsos MediaCT Names New CEO
UK— Mesh Planning is to open a new office in New York later this month, its first outside its home market.
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Mesh Planning Arrives In Manhattan
UK — The Office of Fair Trading has delayed its decision on whether to refer the £3.16bn acquisition of Aegis by Dentsu to the Competition Commission for at least another 10 days. A decision will now be published by 24 September.
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OFT Delays Aegis-Dentsu Deliberatio...
AUSTRALIA— OzTAM has extended Nielsen’s contract to carry out television audience measurement in the country for another two years, from 2015 to 2017.
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Nielsen And OzTAM Agree TV Measurem...
US— Quirky, a community site that conceives and builds physical products, has raised $68m in Series C funding led by Andreessen Horowitz and including Kleiner Perkins, Norwest Venture Partners and RRE Ventures.
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Quirky Raises $68m Series C Funding
INDIA— BrainJuicer has opened a new practice in India and hired former McKinsey & Company partner Pooja Haldea as managing director for the country.
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BrainJuicer Launches India Practice...
NETHERLANDS— Esomar has partnered with the Mobile Marketing Research Association to develop new guidance for conducting mobile market research.
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Esomar Unveils Draft Guidelines For...
US— Business intelligence and predictive analytics agency Dataskill has acquired recruitment agency Staffing Innovations for an undisclosed amount.
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Dataskill Snaps Up Staffing Innovat...
US— Federated Sample and Ugam Research have inked a deal which sees Ugam licence Federated’s Fulcrum platform while also becoming Fulcrum’s official services partner.
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Federated Sample And Ugam Partner T...
US— Marketing advisory firm Eastbridge Consulting has hired Ginger Bates as its new director of research.
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Eastbridge Consulting Adds Director...
US— Web analytics provider Kantar Media Compete has partnered with online media verification and viewability measurement firm DoubleVerify on a new campaign measurement system that aims to “pinpoint” who is being reached by digital advertising.
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Kantar And DoubleVerify Partner For...
AUSTRALIA— Neuromarketing specialist Sands Research Inc (SRI) has appointed Shane Moon as its president. He will also retain his position as director of insight, strategy and planning at consultancy Inner Truth.
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Sands Research Appoints Shane Moon ...
US— The Research Industry Index (RII) produced by the Marketing Research Association reports a continuing softness in MR business activity in the second quarter, carrying over from the first quarter.
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Research Industry Remains 'soft' ...
US— Lawyers acting for WPP chief executive Martin Sorrell have filed to dismiss a defamation suit brought against him by the law firm representing broadcaster NDTV in its legal battle over Indian TV ratings.
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Sorrell Files To Dismiss "baseless...
US— A new company called Pathmapp launched yesterday to provide A/B testing for mobile app developers.
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Pathmapp Launches With A/B Tests Fo...
US— Social data platform DataSift has launched a tool for clients in the financial services sector to identify and analyse stock and company information.
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DataSift Launches Twitter-based Ana...
UK— YouGov has promoted Adèle Gritten and Michael Wagstaff to the newly created roles of UK commercial director and head of research respectively.
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YouGov Promotes Gritten And Wagstaf...
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