Research Papers
The Asset Management Industry In 2010
McKinsey & Company has made an extensive research commitment to understanding the changing dynamics of the asset management industry and identifying the critical factors for achieving long-run success. Their analysis has cut across multiple customer and competitive segments, geographies and time horizons. They have conducted surveys and interviews with retail and institutional investors, top executives with mutual fund and alternatives firms, as well as key influencers and decision makers across all relevant distribution channels. They also conduct, in conjunction with Institutional Investor's U.S. Institute, the most in-depth annual study of the economics of the U.S. asset management business.
2010 Networking Spending Trends
According to the study conducted by Jon Oltsik, Principal Analyst at Enterprise Strategy Group, spending on networking equipment will be better than last year but not nearly as fruitful as earlier this decade. In this type of climate, networking vendors must be extremely careful with their marketing dollars and invest in the right market segments. Data from ESG\'s 2010 IT Spending Intentions Survey-including network hardware spending analysis by industry and by customer psychographics-will help networking vendors make the right bets in 2010.
At the beginning of 2007, a team from PricewaterhouseCoopers gathered to explore the future of people management. Their thinking was sparked by the rising profile of people issues on the business agenda - the talent crisis, an ageing workforce in the western world, the increase in global worker mobility and the organisational and cultural issues emerging from the dramatic pace of business change in the past decade. They wanted to explore how these issues might evolve and how organisations need to adapt to stay successful. Many studies have attempted to capture a vision of the workplace of the future, but they set out to understand the people challenges that will impact organisations and consequently the implications this will have on the HR function. Few business thinkers have proposed that the marketing or finance functions might cease to exist in their present forms, but some are starting to say this about HR.
The next twelve months promise significant change in the travel industry. The industry is inextricably linked to the well-being of the economy and the level of global tourism, making the hotel/travel industry a cyclical one. Market share rivalry is rife and successful operators are generally the ones with scale, brand equity and the ability to reign in costs to boost the bottom line. Here is an overview of the top travel trends identified by industry experts.
The Interactive Gambling Industry: Key Trends 2010
A report by Gavin Kelleher from H2 Gambling Capital.
Trends And Foresight In Digital Media In Australia
This report by Smart Services CRC, provides an overview of trends in digital media in Australia over the period from 2009-2015. It applies scenario analysis to provide foresight on macro trends in the economy, politics, society and culture that will impact upon digital media market development in Australia, and the prospects for growth in online and digital media industries. It considers developments in the diffusion of innovations in advertising and marketing, mobile media, user-created content, and legal issues for consumers engaging in online transactions.
The Future Of Private Banking: A Wealth Of Opportunity?
Fuelled by a bull run in stock markets and unprecedented wealth creation, the global Private Banking industry has seen exceptional growth over the past five years. Throughout this period, Wealth Managers quite rightly have focused largely on expansion. The combination of increasing competition and more difficult market conditions, however, has marked the beginning of a more challenging era. For well-differentiated and increasingly global players, the changing environment will provide new opportunities to build a distinctive brand. This report by MMC, looks both at the strategic drivers of value in the industry and at the levers that Private Banks can pull to improve value creation in their businesses.
Two Thousand And Ten - Digital Marketing Outlook
The information in the report is the output from the 2010 Digital Marketing Outlook survey conducted by Society of Digital Agencies, which polled hundreds of executives from major global brands, traditional and Digital agencies, vendor and service providers that operate in the Digital space, as well as freelance and independent Digital practitioners. The research has confirmed their outlook: many believe the future of Digital Marketing is exceptionally bright.
Changing Models: A Global Perspective On Paying For Content Online
The survey conducted by Nielsen during the Fall of 2009, covers nations in five geographical regions Asia Pacific, Europe, Middle East/Africa/Pakistan (MEAP), Latin America and North America and includes respondents of both genders and various ages. Moreover, it measured consumers willingness to pay for 13 specific types of content, as well as their general attitudes on related issues.
Understanding The Value Of A Social Media Impression
Nielsen and Facebook conducted a survey and came out with a report that takes a deep-dive into a body of research that quantifies the extent to which three kinds of impressions drive reach and brand impact: standard paid impressions, paid impressions that contain social information, and earned impressions that happen as a result of a Facebook user engaging with an ad. Most earned impressions have the highest level of impact out of the formats tested, but because this subset of consumers is small, reach is difficult to achieve solely with these impressions. Thus, the key to success for marketers is creating a mix of social impressions that incorporate both paid and earned media. How to do that with your brand? Read on.
