Real estate is not behind in adapting to modern technology. But there were times when the tools to properly analyze and draw relevant conclusions from data were reserved for bigger real estate companies and investments firms. However, thanks to the boom in personal computing (mobile, tablets, wearables etc.) anybody can find information on a property within a few minutes. Not only that, today mining listing of homes for sale and rent, geographic information systems data, results of consumer surveys, census information etc. and then further analyzing this enormous swathes of information – much of it aggregated from disparate places and formats can reveal actionable trends, patterns and associations when analyzed computationally. It’s time for real estate agents to start applying the insights big data provides to enhance business, attract more buyers and sellers and generate more leads.

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