The Arcgate Podcast: Receipt Data is a Holy Grail For Marketers
Loyalty programs are imperative for brands and marketers and are a surefire way to increase growth, help retain customers and establish a brand’s reputation. In order to ensure and launch an effective loyalty program brands have to take advantage of technological advances like the OCR (optical character recognition) and image scanning to collect receipt data and turn it into data gold mines.
Would love for you to hear this podcast and tell us what you think. We can be reached on twitter @arcgateinc