Here’s Some Scoop on What’s Happening in Adtech and Martech

Here’s Some Scoop on What’s Happening in Adtech and Martech

US-based Thai start-up launches a virtual reality ad platform

Ever wondered how your dream car’s ad would look like in virtual reality? Well, this adtech startup aims to visualize your ‘dreams’ in a VR ad.

Chahal: Silicon Valley’s most self-destructive founder

Disruption is inevitable in adtech world; however, this founder set himself on a path to self-destruction.

Lynn Chealander exits Publicis to join ad tech startup.

A well-known VP at a leading ad agency makes an exit to leverage her extensive buy-side experience to grow adtech startups’ offerings in the market.

AdTech Startup Tracking First Raises $50K in Angel Funding

Here is a startup helping you tame and track your marketing analytics in an easy-peasy way by deploying tags and code generators.

The Decline of 3rd-party Ad Tech

3rd party adtech companies are declining and how! Mobile is defining 1st party platforms as the need of the times!

Inc. Mag’s Revenue Survey Shows Where Growth Is Happening In Ad Tech

This survey shows where the growth is happening in adtech and which companies are killing it to emerge as stars!

Adtech startup AdPushup raises an undisclosed amount in Series A funding

This startup can help you maximize your ad revenue with automated ad layout optimization without disrupting your user experience!

Google Speeds Up Ads With Accelerated Mobile Pages

Google is upping its game to push adtech forward with its latest project! And it seems creating niche products and features are vital for ad tech companies to remain competitive in digital landscape.

Adtech and martech tools are increasingly a top priority on marketers’ wishlist

Marketers in both B2B and B2C categories cannot ignore to adopt adtech and martech. It is critically important for them to understand these technologies to create and quantify ROI across multiple channels

Adtech deals go off the boil in first half of 2016

If you are interested here is a brief lowdown on adtech and martech deals during the first half of 2016.

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